Tower Records, the music chain that closed its 89 stores in 2006, is restarting as an online store, according to ABC7 of the Bay Area. The new website also offers planned live stream concerts as well as a digital version of the company's in-house magazine Tower Pulse!
According to ABC7, the relaunch arose from interrupted plans to set up pop-up shops at this year's South by Southwest Music Festival. Following SXSW's COVID-19 cancellation, Tower Records decided to do a virtual restart of the business.
Tower Records opened in Sacramento, California in 1960. In 2004, the chain's parent company filed for bankruptcy, which resulted in the closure of all physical locations two years later. In 2018, Tower Records founder Russ Solomon died at the age of 92.
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