BLOND: ISH is internet hosting ABRACADABRA Digital NYE Fest with John Legend, Kaskade, Main Lazer, and others
ABRACADABRA is back in 2021 with the third incarnation of its three day 24 hour festival and fundraiser that will be broadcast live on AbracadabraTV. From December 30th to January 1st, the event will broadcast more than 50 hours of non-stop music and self-love live exclusively on Twitch as one of their official New Years festivals. The global virtual festival and fundraiser for #SaveOurStages features musical performances by over 50 artists including John Legend, Kaskade, Major Lazer, Aloe Blacc and ABRACADABRA co-founder BLOND: ISH.
Hosted live by Hannah Rad from Miami, the free festival and global celebration of life will teleport millions of Earthlings on an epic adventure with guests from around the world. ABRACADABRA also offers an extensive range of self-love with four hours a day dedicated to mental health workshops for healers and visionaries, as well as wellness activities such as mass meditations, sound baths, yoga, psychedelic breath work, conscious cooking, astrological predictions and more. Everyone wants to freshen up the mental hygiene of the audience so that they can start the new year strengthened and boundless.
The full ABRACADABRA range includes:
music: John Legend, Kaskade, Major Lazer Soundsystem, Aloe Blacc, BLOND: ISH, Elrow ft. Claptone, Jermaine Dupri, Marc Rebillet, Nic Fanciulli, Poolside, Shiba San, Secular Sabbath ft. Rhye & Friends, AMEME, Apache, Bastian Bux , Differ, Don Quez, Eden Prince, FNX OMAR, Inselmensch, LUVU, Malone, Marc Maya, Mary Droppinz, Monoky, Mòo and Jo, Mother of the Sun, Poranguí, Salomé Le Chat, Santino Le Saint, Saqib, Scarlett de la Torre , Stavroz, Stephan Jolk, Suigeneris, Supergrippe, Tini Gessler, Thandi Draai, Toni Varga, WhoMadeWho
Self love: Aarona Lea, Aimee Greenacre, AYA, Cole Knight, Eva Kaczor, Jai Dev Singh, from Halle Berry
All revenue generated through voluntary audience donations, brand partner donations, and merch sales will go to #SaveOurStages, the National Independent Venue Association's (NIVA) emergency fund, which aims to enhance the ecosystem of independent venues and hosts of live events during this one Time to receive and maintain the COVID-19 pandemic. To encourage the donation, ABRACADABRA has partnered with Fandiem, a competition platform that gives fans the opportunity to donate and win virtual and IRL experiences and prizes from their favorite artists and festivals. Experiences include a Miami jet ski adventure with BLOND: ISH, a Tulum getaway for ABRACADABRA's IRL festival in 2022, and more to be announced.
"This pandemic has forced the music industry to evolve and find new ways to bridge the gap between the physical and online realms," said BLOND: ISH, co-founder of ABRACADABRA. "We launched AbracadabraTV on Twitch this year to better serve and uplift our fans by building a movement that gives them the tools to connect and create their own reality."
"As the New Year starts, we'll be keeping the party going – earthhlings who are passionate about music, technology, art and games – bringing together love, support and magic through the interwebs and the IRL once it's safe. So “Added ABRACADABRA co-founder Liana Hillison.
This is the third digital festival for ABRACADABRA this year. Previous casts broadcast all-stars of the dance world like Diplo, Tycho and Snoop Dogg's DJ alter ego DJ Snoopadelic, bringing in more than five million unique viewers. Since its launch in June, AbracadabraTV has welcomed over 16 million viewers with live festivals, weekly programming and artist residencies. While ABRACADABRA plans to resume hosting physical events in 2021, ABRACADABRA will continue to customize and innovate the virtual event space for the benefit of its community and the environment.
The ABRACADABRA Festival will be broadcast live from December 30th to January 30th. 1 on AbracadabraTV, exclusively on Twitch. Check out the festival trailer here. For a full list of artists, times and more information, visit abrafest.com or follow @welcometoabracadabra.
Photo via Rukes.com