Apple Introduces New 4K Apple TV, Siri Remote, and More

Apple’s first event in 2021 had some pretty exciting product updates.

Apple TV Social Feature

Apple hosted its first event in 2021, showcasing highly anticipated technologies including a new 4K Apple TV and Siri Remote. The hour-long event saw the debut of new devices, as well as improvements and new iterations of the iPhone, iMac, and iPad.

The 100% recycled aluminum Siri remote allows users to swipe or click smoothly to navigate their dashboard, as well as a Siri button on the side for voice control. Apple intends for this remote to be effective in replacing your traditional TV remote control as it has a power button that you can use to turn your TV on and off. Starting April 30, the new 4K Apple TV will be available in two options – a 32GB version for $ 179 and a 64GB version for $ 199.

Apple Spring Loaded Social Feature

Image via Apple

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The impact of COVID-19 is clear in the announcements as many of them include features aimed at making remote working easier and more efficient. Most notably, the unveiling of the upgraded iMac and iPad focused on the devices’ strong video quality. With the new camera and microphone, digital meetings will look and sound much better – a natural evolution given the boom in remote working opportunities.

Other important announcements are the AirTag, with which Apple’s location tracker takes over. The small, circular hard drive can be attached to everyday items like your wallet or keys and communicate with your Find My app to track down lost items. In addition, Apple announced its own podcast subscription service. This way, listeners can enjoy all of their favorite podcasts in one ad-free app that also includes early access and exclusive content.

The latest version of Apple TV will be available on April 30th.

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